This will be the first in a continuing artist highlight series and no one is more deserving of the deflowering than south California native Jeff Soto. His work doesn't take itself too seriously, tongue in cheek playful illustrations with only a passing nod to wider societies preconception the type of artistic background he is a product of. Graffiti, hip-hop and comics are Jeff's main sources of inspiration, outlets that resonate more and more with the aspiring young artists being churned out of modern art institutions this side of the century. Definitely take a moment out your day to drop by this guy's portfolio.
http://www.jeffsoto.com/
http://jeffsotoart.blogspot.com/
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