ITAP- Production & Outcomes

Interpretation is something which will be different for every single graphic communicator or creative in general. How to take an idea and develop it into something different, something that only you could interperate in a unique way, with your individual skillset and still retains a style reminiscent of your previous work, this is something we all strive for.

  The thing is that we have no choice but to go with the style of our generation. To have a completely untainted style that is devoid of any outside inspirations and completely, utterly unique, you would need to live in a cave 100 miles away from a television, computer or book.  This just isn’t the case, we are constantly inspired by our creative peers and if we were to look back at our generation of artists 200 years from now there will be a unique style, what the name of this artistic period will be we won’t know, will it be as significant as the renascence? No.

James Jean

  The very fact that we are so privileged in accessibility to other artists work at the click of a mouse means that the melting pot has unlimited ingredients. The styles of those artists out there whether they would like it or not are going to be a lot more influenced by others than they would have been 300 years ago. This by no stretch means that this period of time is less important or less unique. This generation of artists is the only generation in history that would have been influenced by the situations unique to our time. Wars, cinema, books and social events that have occurred in the lives of the current generation of artists will never happen again, meaning a specific filtration of aesthetic influence and political statements within artist’s work that is unique. The Zeitgeist of our time.

  With the influence and interpretations out of the way, artists can now work. Which platforms they wish to display they work is the next step. Choosing an appropriate format can be vital, personally I use my blog and Facebook, to make my work widely accessible through my peer group and through other creative channels. Platforms can range from, editorial e.g Magazines, books etc. Publishing ( all forms of printed media incl. Books, brochures, posters etc.) On-line, which in this day and age is perhaps the most useful if done so correctly. Advertising and branding, installations and interventions e.g. galleries, exhibitions etc. Whichever medium or channel artists use the main thing is to keep it appropriate, chasing outlets that don’t have a very accessible end is a waste or valuable time, something that I will keep in mind when working commercially. 

Alex Pardee